PROJECT DESCRIPTION

The assignment was to choose a brand that doesn’t sell skincare products and create a line of products and packaging for it as well as a new identity.

 

DESIGN GOALS

The goal was to create a line that feels authentic to the Levi’s brand and reflects their core values of high-quality products and sustainability. The main objectives with the design are to stay true to the existing Levi’s brand and create a line that feels relevant and modern. This was done by taking inspiration from vintage barbershop design and combining it with a more modern look. This was to create a connection between the strong history of Levi’s and what the brand is today.