PROJECT # FIVE

PURE PROTECTION

A SKINCARE BRAND BY LEVI’S

SCHOOL PROJECT

PROJECT DESCRIPTION

The assignment was to choose a brand that doesn’t sell skincare products and create a line of products and packaging for it as well as a new identity.

 

DESIGN GOALS

The goal was to create a line that feels authentic to the Levi’s brand and reflects their core values of high-quality products and sustainability. The main objectives with the design are to stay true to the existing Levi’s brand and create a line that feels relevant and modern. This was done by taking inspiration from vintage barbershop design and combining it with a more modern look. This was to create a connection between the strong history of Levi’s and what the brand is today.

YEAR

2020

 

DISCIPLINES

VISUAL IDENTITY, PACKAGING DESIGN

Berrin_mod 8_final_logo_8.1.jpg
Berrin_mod 8_final_bottle_front_8.1.png
Berrin_mod 8_final_bottle_back_8.1.png
Mockup_front_8-Current View.png
Mockup_front_2-Current View.png
bag_mockup.jpg
Berrin_mod 8_final_gift_box_8.1.png
Berrin_mod 8_final_display_8.1.png
Mockup_Display_closeup.png