PROJECT # ONE
A MUSIC FESTIVAL FOR CLIMATE CHANGE AWARENESS
The assignment was to choose a music genre and a social cause and come up with a music festival made to create awareness for that cause and then create a visual identity for it.
Earth fest is an indie music festival with the objective to create awareness about climate change. I wanted to create a visual identity for the festival that would appeal to young Millenials who listen to indie music and care about leading a sustainable lifestyle while also hinting at the cause of the festival. I did this by using images of nature turned upside down, which is to illustrate the state of our planet, and combining them with an edgy color palette and typography.
BRANDING/VISUAL IDENTITY, PRINT