PROJECT DESCRIPTION

The assignment was to choose a music genre and a social cause and come up with a music festival made to create awareness for that cause and then create a visual identity for it.  

 

DESIGN GOALS

Earth fest is an indie music festival with the objective to create awareness about climate change. I wanted to create a visual identity for the festival that would appeal to young Millenials who listen to indie music and care about leading a sustainable lifestyle while also hinting at the cause of the festival. I did this by using images of nature turned upside down,  which is to illustrate the state of our planet, and combining them with an edgy color palette and typography.