PROJECT # ONE

EARTH FEST

A MUSIC FESTIVAL FOR CLIMATE CHANGE AWARENESS 

SCHOOL PROJECT

PROJECT DESCRIPTION

The assignment was to choose a music genre and a social cause and come up with a music festival made to create awareness for that cause and then create a visual identity for it.  

 

DESIGN GOALS

Earth fest is an indie music festival with the objective to create awareness about climate change. I wanted to create a visual identity for the festival that would appeal to young Millenials who listen to indie music and care about leading a sustainable lifestyle while also hinting at the cause of the festival. I did this by using images of nature turned upside down,  which is to illustrate the state of our planet, and combining them with an edgy color palette and typography. 

YEAR

2020

 

DISCIPLINES

BRANDING/VISUAL IDENTITY, PRINT

Banner_Mockup3.jpg
posters_horizontal_mockup_girl_edited.jp
Wristband_Mockup.jpg
posters_vertical_mockup_man.jpg
ticket_mockup.jpg
t-shirt_tote_bag_mockup.jpg
Canvas Tote Bag_MockUp.jpg
t-shirt_mockup_edited.jpg
poster_mockup.jpg